Jai Ferraro

At ironetic, LLC, I lead development and design projects, working with cutting-edge tools and technologies to deliver tailored web solutions. As both a developer and designer, I bridge creativity with technical expertise, ensuring seamless functionality and striking visuals.

• Designed and developed a bespoke corporate website inspired by a comic book aesthetic, integrating GreenSock animations for dynamic effects and Adobe XD mockups for the initial concept. Utilized WordPress (ACF, Timber, Twig, JS, SCSS, and theme.json) for robust theme customization.
• Assisted on the front-end in a Svelte single-page application (SPA) built with GraphQL on Hasura, accessing a Heroku Postgres database.
• Managed web hosting, server administration, DNS updates, email setup, and deployments for all client projects, ensuring smooth launches.
• Developed and implemented a CI/CD pipeline using Bitbucket Pipelines and SSH/rsync for automated deployment.
• Collaborate closely with clients to understand their vision and deliver tailored solutions that meet their unique needs.

This contract opportunity came to me through a referral. I worked closely with the client to deliver a versatile and user-friendly website that balanced aesthetics with functionality, tailored to their unique requirements.

• Designed the initial concept in Adobe XD, incorporating flexible layout options that allowed site editors to customize pages with ease.
• Integrated the Hostaway API by reviewing and sifting JSON data to identify key points relevant to the client, ensuring data was styled and displayed in a clean, consumable format for end-users.
• Managed website DNS updates, hosting configurations, and email setup, ensuring a seamless launch and streamlined operations.

This contract opportunity was offered to me through a recommendation. I collaborated closely with the client to bring their vision to life, designing and developing a website that combined creativity with technical functionality.

• Designed the initial concept in Adobe XD, creating a unique layout tailored to the client's needs.
• Used Copilot to create illustrations, which I then vectorized in Illustrator to SVG for use on the website.
• Developed the website in WordPress using ACF, Timber, Twig, JS, SCSS, and theme.json to enable advanced theme customization and a seamless user experience.
• Co-developed the homepage animations using GreenSock and CSS animations for engaging visuals.
• Managed DNS updates, hosting setup, and email configuration to ensure a smooth and successful launch.

At Sennzia, I merged my development expertise, creative design abilities, and social media content creation to deliver innovative digital experiences. My role spanned multiple disciplines, from crafting engaging content to designing a responsive, user-focused website.

• Developed and implemented a custom theming system in the WordPress CMS, enabling site editors to assign unique colors and images for each page, dynamically creating a distinct theme while maintaining a fully responsive user experience.
• Designed and built a custom map feature, enhancing interactivity and user engagement on the website.
• Integrated WooCommerce & MemberPress, streamlining membership functionality and e-commerce capabilities for the client.
• Created custom WordPress blocks, providing flexible and dynamic options for the site editor to customize content effortlessly.
• Produced and edited high-quality video content using Runway, aligning visuals with brand storytelling and marketing campaigns.
• Crafted compelling social media content with Copilot, ensuring brand guidelines and engaging online presence.

This contract opportunity came through a trusted referral from one of my long-term clients. The goal was to design and develop a dynamic website that resonates with the target audience of streetwear enthusiasts and young YouTubers.

• Conceptualized and designed the website in Adobe XD, ensuring it reflected a fresh, light, and flashy style to appeal to the target demographic.
• Developed the site in WordPress using WooCommerce, ACF, Timber, Twig, JS, SCSS, and theme.json to deliver a user-friendly, highly customizable website.
• Integrated WooCommerce to future-proof the site for e-commerce functionality, allowing for an easy expansion into product sales.
• Focused on creating an intuitive interface for site editors, enabling them to perform regular updates with ease.
• Managed DNS updates and hosting setup to ensure a seamless launch.

A former colleague reached out to me for assistance after their team was dissatisfied with a previous developer's work. Trusted for my work ethic and high-quality results, I was selected to take on the challenge of rebuilding their website from the ground up.

• Redesigned and re-developed the website entirely, discarding the existing code to create a streamlined, efficient, and user-friendly platform.
• Built a flexible WordPress site using Advanced Custom Fields, custom WordPress blocks, and Timber, focusing on ease of use for site editors.
• Enabled the client team to independently manage content and add new pages or posts without needing technical knowledge, empowering them to focus on content creation and SEO optimization.
• Delivered a high-performing website with Google Lighthouse scores in the 90s+, excelling in accessibility and speed.
• Collaborated closely with the team to align the design and functionality with their goals, exceeding expectations in usability and performance.

At First Republic Bank, I made a significant impact by introducing practical solutions to improve website workflows and optimizing user experience. My dedication to fostering collaboration across departments and my ability to adapt quickly to new tools allowed me to thrive in this role.

• Played a key role in designing and developing a component system that streamlined webpage creation. My solution reduced turnaround times from 3 days or more to just over an hour, significantly boosting productivity and efficiency.
• Quickly learned the Sitecore CMS platform and became proficient in backend technologies, including C#, Razor files, .Net Core, Jenkins pipeline deployments, and Visual Studio, adapting seamlessly to challenges and new environments.
• Enhanced the Sitecore CMS user experience by implementing intuitive changes such as color coding, grouping similar items, and simplifying titles to reduce errors and improve data entry speed.
• Regularly collaborated with design, QA, marketing, and data entry teams to ensure alignment across all project phases. My strong relationship-building skills allowed me to bridge gaps between departments effectively.
• Advocated for SEO best practices across multiple aspects of website development, emphasizing the importance of UX and introducing critical improvements to enhance the site's performance in search rankings.
• Worked closely with external firms and internal teams to facilitate better integration of marketing and technical strategies.

At RedChimp Media, I took on dual roles, balancing the technical demands of leading web development with the organizational responsibilities of project and operations management. My ability to strategize and execute projects while maintaining a tight budget and timeline set the tone for the team's success.

• Designed and developed fully responsive, cross-browser-compatible websites from the ground up using Twig, Timber, Advanced Custom Fields, HTML, and LESS.
• Implemented SEO best practices and ensured compliance with Web Accessibility standards to deliver high-performing sites.
• Set up and managed the office infrastructure, including cable installations, desk layouts, and technology configurations, while maintaining a tight budget.
• Established and customized a Project Management System, streamlining team workflows for greater efficiency and collaboration.
• Assisted with content strategy, social media management, and SEO planning, integrating marketing aspects into the design and development process.
• Provided technical guidance to the team, fostering growth and empowering SEO strategy and designers with best practices.

At Leap Online Marketing, I was instrumental in shaping the company's web development processes and delivering custom websites tailored to client needs. Over the course of five years, I established myself as a reliable and innovative designer and developer, creating impactful online solutions.

• Designed and developed fully custom WordPress websites from the ground up using Twig, Timber, Advanced Custom Fields, HTML, and LESS, adhering to best practices for responsiveness and usability.
• Specialized in creating user-friendly websites, ensuring clients, site editors could easily edit content within WordPress CMS while maintaining professional design standards.
• Delivered responsive designs that flowed seamlessly across devices, optimizing websites for mobile, tablet, and desktop views without compromising the design or user experience.
• Updated older websites within the portfolio to ensure responsiveness and improved client satisfaction with modernized designs.
• Worked collaboratively with the team to streamline production workflows, establishing development best practices to improve efficiency and output quality.
• Set up a customized Asana workflow and implemented best practices, which improved team productivity and reduced website turnaround time by 70%.

• Focused on front-end development, utilizing HTML, advanced CSS, and jQuery to modernize legacy WordPress websites and improve functionality.
• Took over multiple projects mid-development, efficiently managing tight deadlines to ensure successful completion.
• Independently developed and launched new websites while providing strategic guidance to optimize existing projects.
• Collaborated with cross-functional teams, offering insight and solutions to enhance workflows and meet project objectives.
• Leveraged version control tools like Git to maintain organized and efficient development processes.
• Developed custom Salesforce-themed pages to align with the Switch brand, ensuring consistency across platforms and maintaining brand integrity.

• Created and managed social media accounts for the event, growing the overall presence and engagement.
• Designed and executed targeted Facebook campaigns within a set budget, effectively reaching the convention's audience.
• Researched convention guests and created tailored content to highlight their participation, driving interest and excitement among fans.
• Scheduled future posts on Facebook and Twitter, optimizing release times for maximum visibility and engagement.
• Organized and led an on-ground guerrilla marketing team, enhancing local awareness of the event.
• Improved the event website's SEO by optimizing alt and title tags, headings, and meta descriptions to increase search visibility.
• Added and configured Google Analytics, regularly analyzing traffic data to provide actionable insights for future marketing strategies.

At Apartments 247, I managed a diverse portfolio of high-profile clients, building and maintaining websites that balanced aesthetic appeal with seamless functionality. My reputation for delivering high-quality results led to personal client requests for my involvement on key projects.

• Designed and launched over 400 websites, utilizing best practices in HTML, CSS, and LESS to ensure clean, modular code.
• Maintained and created unique theme templates tailored to high-level clients, focusing on usability and customization.
• Collaborated with other designers/developers to code and implement designs, bridging the gap between artistic vision and technical execution.
• Optimized website assets using Adobe Creative Cloud, ensuring high performance and quick load times.
• Integrated jQuery plugins as needed to enhance website functionality and user engagement.
• Consistently followed web standards to produce responsive, cross-browser-compatible designs that exceeded client expectations.